Instagram Reels Strategy for Tiger River Watches

I spearheaded the Instagram Reels strategy for Tiger River Watches, creating a series of high-performing short-form videos that blended luxury storytelling, trending audio, educational content, and emotional hooks. My work generated over 2 million views on multiple videos, with standout metrics including 76K+ likes, 44K+ shares, and 871 comments on a single post. Through strategic content planning and audience insight, I helped the brand grow its digital presence, drive engagement, and position itself as both aspirational and relatable in the competitive luxury watch market.