Google Ads Campaign Management: Driving Scalable eCommerce Growth

I led the strategy and execution of multi-channel Google Ads campaigns—across Shopping, Search, and Performance Max—delivering over 79,000 clicks and 155,000 conversions between July and October 2024. My flagship Shopping campaign (“Online-Shop-070524”) achieved a 185% conversion rate and a remarkably low $0.08 cost per conversion, generating over $348K in conversion value. By optimizing for both performance and engagement, I maintained high click-through rates, engaged session durations, and ROI as high as 30x—demonstrating my ability to drive both efficiency and revenue growth at scale.